用户供电质量需求识别与优质供电增值服务策略

User Power Supply Quality Demand Identification and Strategy for Value － added Service of Premium Power Supply

摘要:

优质供电的增值服务是电力公司提高售电竞争力的一项重要途径。优质供电是一个定性概念,采用供电质量指标进行定量刻画时,不同用户对优质供电的需求差异很大,供电企业不可能对每个用户提供完全不同的供电,基于对优质供电的需求类别,提供增值服务是更可行的方式。首先,研究用户对优质供电的多样性需求和供电公司的服务愿望,提出电能质量分类指标体系,包括用户价值指标和电能质量效用指标,刻画用户的电能质量需求;其次,基于所提的指标体系和各指标重要程度,建立用户供电质量需求类别识别模型,采用定性与定量相结合的方式,对用户供电质量类别进行划分,并设计了优质供电差异化增值服务套餐;最后,提出增值服务套餐成本-收益模型,实现对单个用户的增值服务内容的确定和增值服务价格的计算。实例分析证明了所提方法的合理性和有效性,为售电企业吸引新用户、开展差异化增值服务提供了参考。

Abstract:

The value － added service of premium power supply is an important way for power companies to improve the competitiveness of power selling． Premium power supply is a qualitative concept． When quality index of power supply is used for quantitative description，the demand of different users for premium power supply is very different，and it is impossible for power supply enterprises to provide completely different power supply for each user． Therefore，it is a more feasible way to provide value － added services based on the demand categories of premium power supply． Firstly，the diversity demand of users for premium power supply and the service desire of power supply companies are studied，and the classification index system of power quality is put forward，including customer value index and power quality utility index，which depicts the power quality demand of customers． Secondly，based on the proposed index system and the importance of each index，a power supply quality demand category identification model for users is established with the combination of qualitative and quantitative methods to classify the user power supply quality categories，and a differentiated value － added service package for premium power supply is designed． Finally，the cost － benefit model of value － added service package is proposed to determine the value － added service content and calculate the value － added service price of a single customer． The case analysis proves the rationality and effectiveness of the proposed method，which provides a reference for power selling enterprises to attract new users and carry out differentiated value － added services．